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Amazon’s Business Hour Delivery Rate requirement took effect September 30, 2026, for seller-fulfilled shipments to Amazon Business customers in the U.S. The official announcement sets a minimum of 90%, measured over a rolling 14-day period.
What sellers need to know
Check the B2B delivery metric separately from general delivery performance. Amazon says sellers below the threshold will be notified; offers may lose Amazon Business eligibility if performance does not improve by October 30.
What does the metric measure?
Business Hour Delivery Rate (BHDR) measures the share of seller-fulfilled Business shipments delivered during the buyer’s operating hours. Amazon says this requirement does not affect FBA or retail offer eligibility.
Illustrative calculation: if 100 shipments count toward the metric and 89 qualify as business-hour deliveries, the rate is 89%. This is simple arithmetic, not a substitute for Amazon’s rules about which shipments enter the denominator.
Review the notice for your account
Keep the notice with your review records and assign an owner to follow up. Avoid treating a policy announcement as evidence of widespread enforcement.
What Amazon says about its shipping tools
Amazon’s post says shipments fulfilled using all three tools (Automated Handling Time, Shipping Settings Automation, and Amazon Buy Shipping) are guaranteed to meet the requirement. Treat that as Amazon’s stated condition for those shipments, rather than assuming that enabling one tool protects every order.
For the current eligibility conditions and handling of your shipments, consult the linked BHDR policy and FAQ in Seller Central. Those detailed pages were not fully accessible during this review.
Review the cause before changing your setup
Separate a missed delivery promise from a delivery outside business hours. A package can arrive on the promised day and still warrant a BHDR review. Record the shipment, carrier scan, and relevant customer hours when investigating a discrepancy.
Use the report to identify a pattern before making broad operational changes. Compare affected orders by carrier, service, destination, and delivery time. A single example cannot establish that one carrier or service is unsuitable across your business.
- Open Account Health and review the BHDR metric, measurement window, and any notice.
- Identify the shipments behind a low rate and retain the supporting order and tracking records.
- Review handling and transit settings against actual fulfillment performance.
- Check whether qualifying orders really use all three tools in Amazon’s announcement.
- If a notice arrives, track its requested action and timing; recheck performance before the October 30 milestone.
Sources and scope: Amazon’s Business Hour Delivery Rate announcement, reviewed September 30, 2026. Amazon links its BHDR policy and BHDR FAQ; detailed conditions require an authenticated review. The original announcement’s exact publication date was not verified.
